Migrating from the Swiss Alps in the early 1900s my grandfather and great grandfather relocated to Northern New Jersey - at one time “The Embroidery Capital of The World.” My grandfather was an amazing artist of design, technique and mechanics. My family has been involved in the embroidery process since the inception of mechanized embroidery. Adopting the Floriani name for their product line was only natural!Ī few words from the guru, Walter Floriani, himself: The Floriani name has stood for beautiful embroidery for decades, and Ricky and Kay had years of experience in selling some of the first embroidery machines that were introduced to the home market. They intended to offer a line of machine embroidery products destined to make embroidery more beautiful. Producing the product line that carries the Floriani namesake was the genius of Ricky and Kay Brooks, also known as RNK, Inc. The coveted award was presented to Walter Floriani Jr., and aptly named the “Floriani Award,” after his father. with a lifetime achievement award, recognizing his positive influence in the industry. In 2002, the commercial embroidery industry honored Walter Floriani Sr.
He literally grew up as did his father immersed in the methods of digitizing and embroidery. By the time Walter was old enough to walk, he was surrounded by the machine embroidery industry. Now teaching digitizing and embroidery to not only thousands of commercial embroiderers, Walter now is considered the “Guru of Digitizing” among home embroiderers. carries on the well-established family tradition with a different twist. was dedicated to producing unsurpassed methods of digitizing and machine embroidery, and his influence will long be an integral part of the commercial embroidery industry.įast forward to today’s home embroidery market, and the Floriani family legacy. in the early 1900s, the Floriani family brought with them the art of mechanized embroidery.
“Flor-i-an-i”- This Italian name has become well known among home embroiderers nationwide over the past decade! The Floriani name has a prominent history in the world of commercial embroidery.
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